Co-founder & CEO, Gooruf

Since 1998, after graduating in Mechanical Engineering at the Politecnico di Milano, Federico has started businesses in multiple fields.
His experience in Digital Industry dates back over two decades (1997) to when he founded one of the most prominent web marketing companies in Italy, Sintetica srl.
In 2002 he became a partner and marketing manager of MotoHP, a magazine dedicated to the world of motorcycles.
In 2004 he moved to Shanghai where he opened the StudioMorgantioni, consulting to support the entry and development of Italian companies and startups in Asia. Main strategy was to leverage the local digital marketing channels.
In 2016 he started developing Gooruf project in collaboration with Blue Financial Communication Spa, company listed at the AIM Milan Stok Market. Since 2018 he is one of the Board of Director of the holding company and CEO of Gooruf Ltd.
Since the ‘90s he had the passion for writing and he was author of many articles in different magazine and of the book “Un italiano in Shanghai” (Albatros, 2011). As a natural self-starter, he was also once standing VP of Young Entrepreneurs of Milan.